Trademark Registration

A trademark is a symbol, word, phrase, logo, or combination that identifies and distinguishes the source of goods or services of one party from others. Trademark registration legally protects a brand’s identity by granting exclusive rights to use the mark in commerce and preventing others from using confusingly similar marks. The registration process involves searching for existing marks, filing an application, examination by the trademark office, public publication for opposition, and eventual registration if no objections arise. Applicants must provide details such as their name, representation of the mark, description of goods or services, and proof of use or intent to use. Registered trademarks offer legal ownership presumption, nationwide or international protection, the right to use the ® symbol, and a basis to prevent counterfeit goods. Typically, registration lasts 10 years and can be renewed indefinitely with proper maintenance.